Emotional Architecture: How Contextual Solutions Can Fight against the "Epidemic of Boringness"

In his latest TED Talk, Thomas Heatherwick decries a condition affecting areas of the city defined by monotonous buildings, or what he calls “an epidemic of boringness.” While recognizing the functionality which drove these designs, he states that functionality alone cannot ensure that the structures become active parts of urban life, as they often fail to provoke an emotional response from passers-by. Heatherwick explains that, in his view, this emotional function, or the ability of buildings to mean something to their users and visitors, is essential. When it succeeds, architecture can positively contribute to the quality of life and well-being of its residents, promote social cohesion and contribute to a sense of identity. So how can architecture provoke a positive emotional connection and provide an enjoyable backdrop to the communities it serves?
http://dlvr.it/Sr67bp